The Art of Transparency

My good friend Crispin recently sold an unwanted motorbike via eBay. Here’s his listing in full:

Here is my unloved Kawasaki KDX 125 for sale – its PINK and GREEN. You need to be a confident person to ride this bike or you will have your dinner money stolen. I purchased it as a spare bike (I had a WR450) back in 2005 and have not really used it – just the odd trip to work.

I hold a number of MOT certificates, the first runs from 19th July 2001 and details the bike has done 8307KM. The current reading is 10450KM but I do remember having to replace a speedo cable a few years ago as the speedo was not working so its probably done a few more KM’s – maybe 200ish more. I also did some work on it a while back and couldn’t work out where the indicator relay needed to go back to so its stuffed into the side panel. I also lost one of the rear foot pegs – well I think it fell off!

The bike has hardly been used in its recent years, in the year 2009 to 2010 the MOT’s show it did 49KM, whilst the year 2010 to 2011 it did 6KM! I think the fork seals got bored and just gave up and corroded! The MOT ran out on the 1st May and and would need new fork seals for it to pass its next one.

The reason for sale? The wife – well ex-wife really. I have moved out of my house and rented a flat in a posh area of Portsmouth (yes, there is one) and it really looks out of place in the underground car park. Considering I don’t really use it I might as well sell it on for some lucky punter to own and ride around on to pick up birds (or guys – remember it is PINK and GREEN).

The photo’s do show the bike in a good light, it really isn’t very tidy but it starts on the first kick (or second, if you have a girls kick) and smokes a good un (i.e. is getting enough 2 stroke through). I tried to see how fast it went once and got really scared at around 70mph – but I really wouldn’t suggest you ride that type of speed on a 20 year old two stroke bike – so don’t buy it for its speed!

Crispin never expected to sell the bike for very much money. The final bid actually closed at more than double what he was expecting! Why? Because he hid nothing.

With the massive surge in social media, becoming transparent in business is now more crucial than ever. Customers expect your company to have a personality and a voice. Crispin’s listing is testament to that.

Winning brands are engaging and connecting with their marketplace emotionally – communicating a true sense of purpose and responsibility. Zappos CEO Tony Hsieh explains it best, “I think people worry too much about bringing their personal selves into business, when I think the way to succeed in today’s world is to make your business more personal.”Whatever you do, just make sure it’s truthful. Don’t try and fake it – stick to what you know. The art of transparency is being who you really are.