Remember as a kid when you’ll do anything to get what you want? Feelings of embarrassment don’t even feature? When I was around seven years old, I desperately wanted a hamster. All my friends had them. They were cool and I was the odd one out.

I settled on the idea of a sit-in protest to convince my parents to buy me one. I locked myself in the family bathroom (we only had one) until they backed down and said yes. I even roped my sister in to pass me biscuits under the door to keep hunger at bay. I can’t recall exactly how many hours I was in there, but it worked. I got my first hamster.

As we get older, it’s not uncommon to lose that die-hard belief in achieving your goals; too many knock-backs, a crappy boss, prospects that won’t take your call. My advice? Keep focused. If you truly believe in what you are doing then it will show. We had plenty of obstacles to overcome when building our business, but with each one you learn.

Don’t lose momentum. Treat each no as the journey to a yes.