Steve Jobs and my Dad

I’ll never forget the day Steve Jobs died. As one of the true visionaries and personal heroes in my lifetime, I’d followed him with unfaltering admiration for his passion, attention to detail, and ability to inspire. In fact I’d followed him for so long, I almost felt like I knew him personally. Like many others on the day he died, I learnt of his passing on the actual device that he had invented.
Read more

Alleyway Sex

Through my consulting work with a number of clients, I’ve started to notice a very common trap which many of them are falling into.

Technology firms, whether vendors, resellers, or systems integrators tend to have numerous product offerings. They want to market these offerings in the best way possible, however the common trend is to market each product, in an unstructured way which varies from month to month.

For example, in January an e-Shot is sent talking about product one, in March some telemarketing occurs on product two, and in May an event is run on product three. It’s a bit like a one night stand, or a quick fumble in an alleyway – the customer is hit with various products at various times, with zero consistency. Each product does something different; the company pushes mixed, confusing messages. There is no central theme or strategy which underpins the campaign – its pure hit and hope.
Read more

Get Emotional

When building a business, there’s a tendency to shy away from sharing your journey. You focus on the product or the service, hoping this will sell itself.

When I started my company, my aim was to create something memorable. Something I could stand back and be proud of. Something that made a difference.

There is no doubt, as a business owner or CEO you have passion for what you do. If you don’t, then why do it right? The passion was visible, but I was forever frustrated that people weren’t connecting with the brand in a way that I wanted.
Read more