Make Them Look Cool

Every one of us has probably belonged to a fan club at one stage in our lives. As a child of the eighties, I’m familiar with the agony of waiting for an autographed photo to drop through the letterbox.

The chances are, the photo wasn’t authentically hand signed, but merely a duplicated print. But it didn’t matter. If the celebrity was current, it meant real bragging rights at school.

Fast forward to 2013.

Social platforms now give us the ability to communicate with any celebrity at the touch of button. No waiting for that duplicated photo to drop through the mail. Now we can actually have a conversation. What used to be a one-directional monologue (controlled by a PR department) has become a dialogue (with the real star themselves). Read more

Tweet, Tweetboy, Tweet

Anybody who’s ever participated seriously in an endurance sport such as running or cycling has probably experienced “hitting the wall”. It’s a term that’s commonly used to describe the devastating feelings of fatigue and confusion that can occur in the final stages of a race.

Lately, I’ve started noticing a trend with Twitter that can be likened to “hitting the wall”. A point at which a user feels confused, or even disillusioned with it’s value. At this stage their volume of Tweets decreases, often going days without sending any at all. They stop following anybody new, and nobody follows them back in return. Many people who hit the “Twitter wall” slowly disappear from the platform altogether.
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Bee Coming a Social Business

Prof. Jürgen Tautz knows a thing or two about bees. A member of 
the German bee Institute, the International Union for the Study of Social Insects, and founder/head of Würzburg Bee Research Association, he’s a master of understanding our little fuzzy, buzzy friend.

In his acclaimed book “The Buzz about Bees”, Tautz describes how an individual bee has a million cerebral nerve cells. When combined, an entire colony has over 100 billion. Impressive. Especially considering a human has approximately 200 million cells, therefore making a bee colony about half as smart as one of us!

Although together, a hive of bees can produce a golden stack of honey, not one bee would have a clue how to do it alone. No bee understands the whole process. Businesses aren’t that different from bees. In its most basic form, a company is a group of individuals working towards a common goal. We each have a job to play and only together can we achieve success. No one individual can accomplish everything. The intelligence of the organisation doesn’t lie with one person, or even an average between a group of people; it’s based on who is connected to who. If your executive team isn’t connected to your shop floor, then the whole thing breaks.
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Wearing Your Badge

For some reason, a random trip to McDonald’s back in 1997 sticks in my mind. I was working in my first job at IBM at the time and had popped out for a quick bite at lunchtime. A group of us had ordered and we were happily chatting away over our burgers and fries. A bunch of lads in their early twenties came into the restaurant. They were talking in real loud voices, their conversation littered with swear words and bad taste jokes. At one point a member of the public asked them to curb their language – only to be greeted with a barrage of abuse. It was at this moment I noticed all of them were wearing IBM security badges.

The number of organisations I see that still view marketing as brochures, case studies or slide decks amazes me. In Jason Fried’s book “Rework” he makes reference to the fact that marketing is everything that you do as a business – This is so true. From the way you answer your phone, to the way you support a customer, to the way your staff behave in public – it’s all a reflection of your brand – it’s marketing.
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