Every one of us has probably belonged to a fan club at one stage in our lives. As a child of the eighties, I’m familiar with the agony of waiting for an autographed photo to drop through the letterbox.
The chances are, the photo wasn’t authentically hand signed, but merely a duplicated print. But it didn’t matter. If the celebrity was current, it meant real bragging rights at school.
Fast forward to 2013.
Social platforms now give us the ability to communicate with any celebrity at the touch of button. No waiting for that duplicated photo to drop through the mail. Now we can actually have a conversation. What used to be a one-directional monologue (controlled by a PR department) has become a dialogue (with the real star themselves). Read more