Anybody who’s ever participated seriously in an endurance sport such as running or cycling has probably experienced “hitting the wall”. It’s a term that’s commonly used to describe the devastating feelings of fatigue and confusion that can occur in the final stages of a race.
Lately, I’ve started noticing a trend with Twitter that can be likened to “hitting the wall”. A point at which a user feels confused, or even disillusioned with it’s value. At this stage their volume of Tweets decreases, often going days without sending any at all. They stop following anybody new, and nobody follows them back in return. Many people who hit the “Twitter wall” slowly disappear from the platform altogether.