Keep Asking Why

On a routine visit to one of his factories, Ricardo Semler collapsed and passed out. He was just 25 years old.

For the last 4 years, Semler had been at the helm of his Dad’s company Semco; a São Paulo based supplier of major shipbuilding equipment.

When Ricardo took over, Semco’s earnings were in free-fall. The Brazilian shipping industry was in deep decline, and senior management had voted against diversifying into other businesses. So Ricardo got to work on re-igniting growth and putting the company on a path to profit. Read more

The New Brand Guardian

There is no doubt that the Internet has revolutionised how we all shop. We’ve kissed goodbye to the endless stress and queues, opting instead to spend our hard-earned cash from the comfort of our own armchairs.

Our only concern when it comes to buying on-line is making sure that we are home when a courier calls. For one FedEx employee however, it doesn’t matter if you are indoors or not. He’s delivering regardless.

In this incredible clip snapped on a home security camera, the thoughtful driver carelessly tosses his delivery (an expensive computer monitor) straight over his customer’s fence. Read more