Picture the scene. You are the chairman of a major British corporation. You’ve arrived promptly at the offices of a new supplier, eager to hear their pitch for your prestigious business.
You hate incompetence and command respect. You have very exacting standards. You’ve even been knighted for your services to British industry. People address you as “Sir”.
As the office doors open, you can hardly believe your eyes. Your expectations are shattered. Instead of an enthusiastic welcome, you are greeted by an unoccupied, scruffy, smoke filled reception.