It was meant to be THE launch. The event that would help rescue ailing telecoms company Nokia from its perilous slide into brand irrelevancy.
Last week to a packed audience in New York, Nokia Senior VP Jo Harlow unveiled the Lumia 920 smartphone; the device many predict will either make or break the struggling Finnish company.
Harlow beamed as she proudly proclaimed that the Lumia is ‘the most innovative smartphone in the world’. Unfortunately, the markets didn’t quite share her enthusiasm. Nokia’s share price slumped by 11.4% to a meagre $2.51 following the announcement.