Back when I was learning to drive, my instructor always used to tell me to “read the road”. To look ahead, to be aware of distant threats – by doing this I was always able to react for what was coming in the future, rather than what was directly in front.
It’s all too often people forget about the future and concentrate on the now. Focus on day to day cashflow, appraisals, email, meetings. That’s great and needed, but there’s always a balance. Forward thinking insight and analysis, enables you to spot threats and deal accordingly before you end-up hitting that unexpected patch of ice.
Market’s change. Customers change. Make sure you are adequately prepared to change with them.