It started life over 130 years ago as a single chemists shop in Leicester. After years of trading, its owner Frank began to see an unusual demand from customers; they wanted to buy raw ingredients for photographic chemicals.
Frank’s son Alan immediately spotted an opportunity. In 1930’s Britain, photography was a pastime solely for the wealthy. Alan’s dream was to make it accessible to the masses.
He set about transforming his father’s chemists into a haven for photography. With prices at an average of 25% below his nearest competitor, Alan attracted immediate attention. The idea grew, and it wasn’t long before the father and son duo had opened a huge facility in Hinckley Road; later crowned the largest photography store on earth by Guinness World Records.