Keep Asking Why

On a routine visit to one of his factories, Ricardo Semler collapsed and passed out. He was just 25 years old.

For the last 4 years, Semler had been at the helm of his Dad’s company Semco; a São Paulo based supplier of major shipbuilding equipment.

When Ricardo took over, Semco’s earnings were in free-fall. The Brazilian shipping industry was in deep decline, and senior management had voted against diversifying into other businesses. So Ricardo got to work on re-igniting growth and putting the company on a path to profit. Read more