A good friend once told me that to be effective, any marketing message should be written in a way that an intelligent 12 year old can understand.
Spending the majority of my working life in the software world, it’s common for me to witness technologists promoting products in techno geek speak – language which nobody understands but them.
Think about how you market your product or service. Can you summarise it within 20 seconds? Is it clear enough for your young niece or nephew to understand? Do you promote it in a creative manner, or are using the same tired techniques all your competitors are?