What’s Required, not Desired

It strikes me that many companies today are all about doing the minimum possible to please their customers. There is a sense that if you can get away with what’s required, then this is good enough.

How long can this last?

The Internet has changed everything. Every person and every company is now more visible than ever before. Big brands need to be just as aware as small brands.

What are you doing daily to delight your customers?