When building a business, there’s a tendency to shy away from sharing your journey. You focus on the product or the service, hoping this will sell itself.
When I started my company, my aim was to create something memorable. Something I could stand back and be proud of. Something that made a difference.
There is no doubt, as a business owner or CEO you have passion for what you do. If you don’t, then why do it right? The passion was visible, but I was forever frustrated that people weren’t connecting with the brand in a way that I wanted.