Get Emotional

When building a business, there’s a tendency to shy away from sharing your journey. You focus on the product or the service, hoping this will sell itself.

When I started my company, my aim was to create something memorable. Something I could stand back and be proud of. Something that made a difference.

There is no doubt, as a business owner or CEO you have passion for what you do. If you don’t, then why do it right? The passion was visible, but I was forever frustrated that people weren’t connecting with the brand in a way that I wanted.
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