In 2010, Kirsty Henshaw appeared on the popular TV series “Dragons Den”. She had invented a healthy alternative to ice-cream, and was looking for a £65K investment in exchange for 15% of her company.
Kirsty successfully secured dragons Peter Jones and Duncan Bannatyne as her new partners. Granted, her product is innovative. At a feature level, it’s bang-on trend by being low fat, and low calorie. It’s also free of dairy, sugar, gluten, additives, soya, cholesterol and nuts. But watch the clip and you’ll realise it’s not just Kirsty’s product that catches the interest of the multi-millionaire investors, it’s her story. This exemplifies branding through storytelling. Read more