Identity Crisis

Back in 2006, a video was uploaded to YouTube which perfectly captured the stark contrast between Apple and Microsoft’s thinking on marketing and design.

The humorous clip takes Apple’s original iPod packaging through a Microsoft-ified restyle, presenting a very clear view of each company’s approach to product packaging.

It would be easy for us to assume that the video was produced by some Apple nut, but in fact it was created by Microsoft’s packaging department, in an attempt to educate their own marketers! Read more

The New Brand Guardian

There is no doubt that the Internet has revolutionised how we all shop. We’ve kissed goodbye to the endless stress and queues, opting instead to spend our hard-earned cash from the comfort of our own armchairs.

Our only concern when it comes to buying on-line is making sure that we are home when a courier calls. For one FedEx employee however, it doesn’t matter if you are indoors or not. He’s delivering regardless.

In this incredible clip snapped on a home security camera, the thoughtful driver carelessly tosses his delivery (an expensive computer monitor) straight over his customer’s fence. Read more

Rediscover the Soul

It was meant to be THE launch. The event that would help rescue ailing telecoms company Nokia from its perilous slide into brand irrelevancy.

Last week to a packed audience in New York, Nokia Senior VP Jo Harlow unveiled the Lumia 920 smartphone; the device many predict will either make or break the struggling Finnish company.

Harlow beamed as she proudly proclaimed that the Lumia is ‘the most innovative smartphone in the world’. Unfortunately, the markets didn’t quite share her enthusiasm. Nokia’s share price slumped by 11.4% to a meagre $2.51 following the announcement.
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Smoke and Mirrors

Enron is a name that is synonymous with scandal, corruption, greed and arrogance. Its collapse in 2001 left 20,000 employees out of work and $1.2 billion missing from their retirement funds.

In its heyday Enron was the poster-child of Wall Street. A true stock-market darling, reporting revenues of $100 billion and shares trading at an eye-watering 55 times earnings. It was America’s 7th largest corporation and valued in excess of $70 billion.

Analysts everywhere praised the organisation for its game-changing approaches. Fortune magazine named it “Most Innovative Company” six years in a row. Its trading floors were packed full of the smartest and brightest minds. Enron was a force to be reckoned with.
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Your Customer is the Hero

Back in the early 1950s, the tobacco industry had started to focus on the development and promotion of filtered cigarettes. This was mainly in response to scientific data that proved smoking was indeed harmful to human health. One brand in particular – Marlboro, started to be sold with filters. The knock-on effect was that Marlboro began to be viewed as a cigarette for women, much to the dismay of the brand’s owner Philip Morris.

Motivated by making Marlboro more universally appealing, Philip Morris tasked its advertising agency Leo Burnett to create a new image. An image that would reinvent Marlboro for a wider market.
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Selling a Lie

Tiger Woods was once the epitome of the all-round American good guy. He was a devoted family man, uber-successful sports star, and brand figurehead for the likes of Nike, Accenture and TAG Heuer. He’d won a total of 71 official PGA Tour events, including 14 majors, and was hailed as the world’s most marketable athlete.

But in 2009 things changed. Tiger crashed his Cadillac into a fire hydrant, yards from his Florida home. The crash set in motion a chain of revelations, in which fans learnt that Tiger had been a very naughty boy; cheating on his wife with over a dozen women, ranging from porn stars to cocktail waitresses.
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