Smoke and Mirrors

Enron is a name that is synonymous with scandal, corruption, greed and arrogance. Its collapse in 2001 left 20,000 employees out of work and $1.2 billion missing from their retirement funds.

In its heyday Enron was the poster-child of Wall Street. A true stock-market darling, reporting revenues of $100 billion and shares trading at an eye-watering 55 times earnings. It was America’s 7th largest corporation and valued in excess of $70 billion.

Analysts everywhere praised the organisation for its game-changing approaches. Fortune magazine named it “Most Innovative Company” six years in a row. Its trading floors were packed full of the smartest and brightest minds. Enron was a force to be reckoned with.
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Let the Games Begin

Originally released in 2003, The Call of Duty video game series has become one of the most popular and profitable ever released. The latest episode in the saga “Black Ops” raked in more than $650M worldwide within just five days of going on sale, making it the fastest selling video game of all time.

Players simply can’t get enough – latest statistics show over 600 million hours of gaming time has been logged on Black Ops since its launch in November 2010. Every day, thousands of fans compete on-line for badges, improved firepower, XP (eXperience Points) and coveted ranks of honour.

Outside of the video game industry, you don’t have to look very far to see “players” competing for points and rewards. Take Facebook for example; ever noticed how close your number of friends (aka “high score”) is displayed in relation to your profile name?
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Waving the Flag

Today millions of England football fans worldwide get behind their beloved team. Many have travelled thousands of miles to South Africa to cheer them on in person. You don’t have to look very hard to see painted faces, flags flying proud from houses, cars and shop windows. Some fans are so die hard that they even have England tattoos on their body.

The question is how die hard are your fans?

Creating loyal customers is one of the first rules we learnt in building a business. Customers that will recommend you to other customers. Customers that even continue to sing your praises when the chips are down. Everything ultimately comes down to product and exceptional service.

Who’s waving your flag today?

Bacon and Eggs

I’ve just got back from a fantastic lazy Sunday morning breakfast at my local cafe. There are plenty of cafes where I live. Plenty of choice for any hungry consumer on a sunny Sunday morning.

However, when I’m at home, I wouldn’t ever spend my Sunday mornings at any other place. Why?

Because it’s the nearest? No. Because it’s the cheapest? No.
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